Whether your business is event management, your company is staging or participating in an event to promote itself and engage existing and prospective customers, or you are in the sports and entertainment industry where events are an everyday business, documenting your event should be a part of your marketing strategy and can help you accomplish several goals:
1. Create event longevity
Once you have documented your event (with video, photos, or even a Livestream feed that you recorded) and published it on your website and social media (including YouTube channels), it will live on the internet forever! That allows showing off the work your company has performed and helps past, current, and prospective clients evaluate your products and services for future consideration.
2. Enhance your credibility
Seeing is believing, and visual content (especially video) engages more people! Showcasing participation and booth space at annual industry events and exhibiting your products/services in the event space, along with seeing the customer interactions will impress beyond any words and enhance your businesses' credibility. If your business is event management, documenting your work is a must to give you credibility and entice prospective clients!
3. Maximize your content production for marketing
Content marketing is king nowadays, and documenting an event is a perfect opportunity to make more content without thinking hard about what type of content to produce! If you are not familiar with content marketing, Google it! And if you don't know how to approach content creation, here is an article and a PowerPoint deck by Gary Vaynerchuk How To Make 64 Pieces of Content In A Day (with step-by-step instructions).
4. Increase your marketing reach
If you read Gary Vee's article, you know that posting content on multiple platforms (websites, social media, etc.) makes your marketing reach go further. Every media channel and social platform has its niche, and your business is active only on a few that matter to you. If you document your event with visuals (photos, videos), this will cover your basics for multiple media platforms, and you can add and change the copy as needed for various digital asset creation (photos, short-form, and long-form videos).
5. Showcase your work
This is self-explanatory: if you stage events, impress prospective clients with the past events you've put on! If you participate in an event (or are even a talent that is hired to entertain), bring your products, services, or event you are participating in into the spotlight!
6. Promotional content
If your company participates in the event or stages it, chances are you don't do this just once. Documenting your event is a great way to promote your services (especially if you are in the event management industry) or advertise your past and upcoming participation in the relevant industry events, for external (clients, financial markets) and internal (employee) communications!
7. Publicity tool
And finally, documenting events is great for publicity! Generate publicity using this content with available tools in your marketing mix, or piggyback on the existing publicity of the event to get more media mentions and exposure.
V1DroneMedia is an aerial (drone) services company that delivers full traditional and aerial event documentation and video production, including aerial livestreaming. Our work ranges from covering small business events such as Sunnyside Chevrolet Annual Classic Car Show, Chamber of Commerce Golf Outing, Cleveland Haunt Club Halloween in July, to documentation of college graduations, charity events and sports events, including aerial livestreaming of US Sailing Championship on Lake Erie, and aerial coverage for 2016 Cavaliers Parade for local Cleveland news, among others. Contact us today for a quote!
